Strategy
This catalog was designed to introduce the Stickley Highlands Collection. Highlighted items include time honored Stickley construction techniques, special details for select pieces, lush room photography and the furniture organized by room type.
Project Components
• Concept development
• Photo shoot direction
• Creative direction
• Content creation
• Production oversight
Result
The catalog created maximum visibility for the Highlands Collection, resulting in above average sales not normally associated for a new product introduction. Showroom staff incorporated the catalog into their interactions with customers, helping them to visualize the complete line and understand how the furniture could be used in their homes.